I Turn User Insights Into
    Innovation OpportunitiesGrowth StrategiesPrioritization AlignmentProduct-Market FitProduct Roadmaps

    To Help Businesses

    "Tell me about yourself"

    Hi, I'm Tianyu — a UX researcher and product strategist with a decade of experience turning ambiguity into clarity at startups and tech giants alike.

    With dual master's degrees in Human-Computer Interaction and Business, I bring both analytical depth and strategic perspective to every project.

    What value do I bring

    Here are the key ways I can contribute throughout the product lifecycle:

    Case Examples

    All Tags
    0-to-1
    Acquisition
    Archetype
    B2B
    Benchmarking
    De-risk
    Engagement
    Growth
    Innovation
    Research Ops

    LLM-Powered Career Advisor 0-To-1

    Led end to end research from smoke test, concept testing, LLM sandbox testing, to iterative user testing, ensured successful launch of ZipRecruiter's first LLM product

    Innovation
    0-to-1
    • •Successfully launched the feature (live now on ZipRecruiter.com!)
    • •Over 50k adoption in the first week, increased signup rate rate by x%
    • + 1 more outcomes
    View full case study

    Optimizing Mobile Application Rate

    Leveraged Hotjar intercepts to quickly pinpoint application abandonment reasons on mobile for ZipRecruiter in 24 hours

    Growth
    Engagement
    De-risk
    • •Validated and invalidated hypotheses from funnel analysis
    • •Provided clarity and confidence for product fixes
    • + 1 more outcomes
    View full case study

    Reshaping Engagement Strategy Boosting SEO Ranking

    Investigated user experience and expectations of ZipRecruiter’s Google search result pages, facilitate XFN workshop to generate ideas and align on priorities around HMW statements

    Growth
    Engagement
    Acquisition
    • •Aligned the team on high-priority engagement strategy
    • •Improved Zip’s SEO ranking to No.1 and 2 in many cases
    • + 1 more outcomes
    View full case study

    Benchmarking Job Seeker Experience

    Spearheaded the first benchmark study for ZipRecruiter, established a baseline of their job seeker experience through large-sample unmoderated task-based study and complex data analysis.

    Growth
    Benchmarking
    • •Uncovered a number of gaps and opportunity areas in Zip’s current user experience
    • •Informed strategic initiatives to improve user satisfaction, loyalty, and competitive edge
    • + 1 more outcomes
    View full case study

    Informing Resume Database Design Direction

    I led research to determine the optimal search experience structure for ZipRecruiter's Resume Database / Proactive Sourcing product redesign.

    Growth
    De-risk
    B2B
    • •Employers find the right candidates 3x faster
    • •Instant positive feedback from beta customers
    • + 1 more outcomes
    View full case study

    Streamlining and Standardizing Research Ops

    To scale a lean UXR team’s capacity, I introduced new tools including Maze.io, Userinterviews.com, trained designers and PMs to run quick usability test, design A/B test, and live Intercept survey. I also introduced heuristic-based expert review process to the design team

    Research Ops
    Growth
    • •Significantly increased research efficiency, expanded team capacity by 3x
    • •Reduced cost from old tooling by 40%
    • + 1 more outcomes
    View full case study

    Defining Healthcare Archetypes

    Conducted in-depth diary study and interviews to understand Kaiser Permanente members’ care journey, identified four archetypes that informed the long-term vision of KP mobile app

    Innovation
    Archetype
    • •Produced comprehensive personas, journey maps and archetypes
    • •Aligned XFN stakeholders on product vision and opportunity areas
    • + 1 more outcomes
    View full case study

    Influencing Go-To-Market for Oculus Notification Platform

    Leveraging my research with early adopters, I informed the Go-To-Market strategy for VR developers in gaming, fitness and productivity. Partnered with PMM in writing marketing content, run webinars and customer onboarding

    Growth
    Acquisition
    B2B
    • •Drove 500% increase in developer adoption in 6 months
    • •Informed Oculus developer Hub roadmap
    View full case study

    Who Am I Outside Of Work?

    Career Coach

    I've helped 150+ young professionals, mainly immigrants land their dream jobs and grow their career in tech.

    Corgi Mom

    Proud parent to my 9 year-old (po)Tato who brings joy, laughter, and endless fluff to my daily life.

    Snowboarder

    I'm addicted to carving through fresh powder and enjoying the mountain scenery. A Mammoth Mountain regular.

    Content Creator

    I regularly publish coaching-related blogs and videos on tianyucoaching.com and social medias.

    Let's connect

    I'm always open to new opportunities and conversations. Feel free to reach out through any of these channels:

    tianyukoenig@gmail.comLinkedInXHSTianyu CoachingResume
    Edit with